Koduri Viswa Vijayendra Prasad (born 27 May 1942) is an Indian screenwriter and film director who predominantly works in Telugu cinema. With a career spanning across nearly three decades, his filmography consists of over 25 films as a screenwriter. He is considered to be one of the most successful screenwriters of Indian cinema. He has frequently collaborated with his son, director S. S. Rajamouli, to deliver some of the highest-grossing Indian films of all time.

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